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"If you are selling a home right now, chances are you have a lot of competition and are doing whatever you can to retain every bit of appreciation," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. "The strategic partnership program between Better Homes and Gardens Real Estate and Pantone will allow our real estate agents and their clients to have access to the technical expertise and interactive tools that will enable them to accurately and effectively stage homes."

Developed in conjunction with Pantone exclusively for Better Homes and Gardens Real Estate, the program moves beyond the cosmetic to incorporate the scientific aspects of staging a home and includes the latest theories on color as well as an understanding of the color wheel. The video series program will help agents and consumers alike build memorable interiors using proven color techniques, a valuable additive considering that effective staging can mean a difference of thousands of dollars. In fact, according to U.S. Housing and Urban Development, staged homes valued an average of 17 percent higher than un-staged homes.

"Color has tremendous power to drive favorable and lasting impressions. Of equal importance in the current market, it can do so without breaking the bank," noted Laurie Pressman, vice president at Pantone. "Re-thinking your home's color scheme to make it more sellable is perhaps the single most effective inexpensive home improvement you can make," added Leatrice Eiseman, executive director of the Pantone Color Institute.

The program is another example of Better Homes and Gardens Real Estate's unique connection to today's real estate consumer and strong understanding of what can set a home apart in today's marketplace. It is being heavily promoted directly to the real estate industry as well as to consumers through a series of advertisements in Better Homes and Gardens magazine and via social media channels.

"I can't think of a more interesting tool to have in this tight market than for a trusted authority like Pantone to help inspire your interior decoration," noted Chris. "These are the kinds of advantages sellers should expect to get from creative thinking real estate brokers and agents in a challenging and changing real estate market."